Enough with the ads

Say no to the patch

College football bowl games are quite plentiful. There’s a total of 35 bowls in the Division I Football Bowl Subdivision, aka the highest level of collegiate football. But the most annoying thing isn’t the number, or even the fact that there’s no playoff system and that we even need a bowl system. No, the thing that gets me is the names of these bowls.

Do a search for the FBS bowl schedule and you’ll get names such as GoDaddy.com Bowl, the Beef ‘O’ Brady’s Bowl, the Franklin American Mortgage Music City Bowl and of course the ever-righteous Kraft Fight Hunger Bowl.

When did every bowl game turn in to giant advertisement? I know the commercialization helps bring precious money to lots of Universities, benefiting education in some cases. But it’s ironic that these are all amateur athletes, and the idea of paying these kids is repulsive to many (this is another debate all together).

Every year the corporate sponsors seem to get more intrusive into the bowl games. Even the championship is actually called the Allstate BCS Championship Game. I’m already dreading the inevitable onslaught of Allstate TV ads (well, at least they’re better than those State Farm commercials).

In theOutbackBowlMichiganStateandGeorgiaboth wore bright yellow patches on their uniforms that read “Outback” so everyone could see and remember to go get steaks after the game. That’s where we should draw the line. Please stop these “patches” before every team is being forced to wear advertisements on their uniforms.


~ by Sean Ammerman on January 2, 2012.

2 Responses to “Enough with the ads”

  1. So universities can …

    Take money from businesses and corporations for football game sponsorship.
    Give this money to players in the form of scholarships, university perks or self promotion.

    But the companies and corporations cannot pay players for endorsements?

    “We don’t want the players influenced by this money, but we want them to make us money by wearing boomerangs on their jerseys!”

  2. Well said. I don’t know if I want to advocate paying college players, but it is a bit ironic given the flood of sponsors and money generated by college football.

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